Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.



  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society


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©2026 Chaewon Lee





21st Century Healthcare

Brand Identity, Packaging

This project is a rebranding of 21st Century, reframing the existing supplement brand around the core concept of time-based nutrition. The system reorganizes products by morning, midday, and evening intake, aligning nutritional functions with the body’s natural daily rhythm.
A time wheel–based graphic system was developed to visualize how nutrients are distributed and activated throughout the day. Color coding, typography, and radial layouts work together to clearly communicate timing, function, and routine across all touchpoints.



                                   


Time-Based Visual System
 The visual system divides the day into three active periods, morning, midday, and evening, and translates recommended nutrient intake for each time period into a cohesive graphic system.


                              

                     























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