ECHO Magazine
Editorial DesignECHO Magazine is an original editorial project designed around a long-form article introducing the life and art of the Lakota people. Framed by the concept of “ECHO,” the magazine amplifies underrepresented voices. For this piece, orange, a color symbolizing remembrance, healing, and solidarity for the Lakota people, was used as the key color.
Futura Book
Typography, Book Design This is a book about the Futura typeface, containing essays on the history of Futura and the process of its development. I conducted further research on Futura and added graphics that showcase its visual characteristics intriguingly. I aimed to create a visually appealing graphic concept by connecting and juxtaposing Futura’s geometric shapes and consistent stroke widths in typefaces.
KKULJAM Festival
Festival BrandingKKULJAM Festival is a fictional program designed to help people struggling with sleep discover their ideal sleep environment. KKULJAM means ‘Good Sleep’ in Korean. Taking place at Jeju Herb Garden (‘Dongsan’ in Korean) in Jeju Island, South Korea, the festival invites participants to rest inside sensory-specific greenhouses tailored to their preferences, using five colors of light and five natural scents. A custom typeface was developed based on the greenhouse forms observed from various angles and applied across the visual identity.
Seoul Subway History
Infographic, Data VisualizationThis infographic and data visualization project traces the evolution of Seoul’s subway system from the 1970s to 2024. Focusing on newly added lines and stations by decade, each layer was printed on translucent paper and overlaid chronologically, allowing viewers to flip through the system’s historical development like a book.
Guilty Pleasure Book
Graphic Design, Book DesignThis project focuses on the “pleasure” side of guilty pleasures, intentionally removing the guilt to highlight their joyful and indulgent aspects. Inspired by how people began embracing their guilty pleasures more freely during the COVID-19 lockdown, the book encourages readers to unapologetically enjoy personal delights. From eating overly sweet desserts to binge-watching celebrity content, it celebrates everyday indulgences with colorful and playful visuals.
Vitra Catalogue
GRAZA Olive Oil Label
Willi Kunz Magazine
Give Me a Sign: The Language of Symbols