Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.




  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society


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©2026 Chaewon Lee


SVA + NASA: The Artemis II/ Earthrise Poster Project



Poster DesignThis project was developed as part of the SVA + NASA: Artemis II / Earthrise Poster Project, a collaboration between the School of Visual Arts and NASA’s Office of STEM Engagement. My work was selected in the first round as one of three featured posters, and I was ultimately chosen as one of 24 finalists, with my first poster exhibited in the final showcase. The exhibition debuted at the SVA Spring Show 2025, later traveled to Seoul, and will be on view at the Intrepid Museum from mid-April through the end of May 2026 as part of Space Week New York.



Vitra Catalog

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gama

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AquOs


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Edges of Ailey

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Ofform Iconography

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Somnia


Brand Identity for a Real-World Shared Experience,
enhanced by the Digital / Metaverse / AI
This brand is designed to ease the insomnia and loneliness of busy modern life by enhancing mental and emotional rest through personalized sleeping options, such as sleep-inducing lights and scents, and by offering a VR experience for shared dreams. It provides a tailored sleep environment that helps each user fall asleep more comfortably, while wearable devices quietly measure data such as heart rate, breathing rhythm, and sleep stages. This information is then transformed into a visual representation of their sleep. This shared dreamscape can be explored through VR, allowing users to see how their rhythms aligned.






Seoul Subway History


Infographic, Data VisualizationThis infographic and data visualization project traces the evolution of Seoul’s subway system from the 1970s to 2024. Focusing on newly added lines and stations by decade, each layer was printed on translucent paper and overlaid chronologically, allowing viewers to flip through the system’s historical development like a book.




ECHO Magazine


Editorial DesignECHO Magazine is an original editorial project designed around a long-form article introducing the life and art of the Lakota people. Framed by the concept of “ECHO,” the magazine amplifies underrepresented voices. For this piece, orange, a color symbolizing remembrance, healing, and solidarity for the Lakota people, was used as the key color.





Guilty Pleasure Book


Graphic Design, Book DesignThis project focuses on the “pleasure” side of guilty pleasures, intentionally removing the guilt to highlight their joyful and indulgent aspects. Inspired by how people began embracing their guilty pleasures more freely during the COVID-19 lockdown, the book encourages readers to unapologetically enjoy personal delights. From eating overly sweet desserts to binge-watching celebrity content, it celebrates everyday indulgences with colorful and playful visuals.