Somnia
Brand Identity for a Real-World Shared Experience,
enhanced by the Digital / Metaverse / AIThis brand is designed to ease the insomnia and loneliness of busy modern life by enhancing mental and emotional rest through personalized sleeping options, such as sleep-inducing lights and scents, and by offering a VR experience for shared dreams. It provides a tailored sleep environment that helps each user fall asleep more comfortably, while wearable devices quietly measure data such as heart rate, breathing rhythm, and sleep stages. This information is then transformed into a visual representation of their sleep. This shared dreamscape can be explored through VR, allowing users to see how their rhythms aligned.
Seoul Subway History
Infographic, Data VisualizationThis infographic and data visualization project traces the evolution of Seoul’s subway system from the 1970s to 2024. Focusing on newly added lines and stations by decade, each layer was printed on translucent paper and overlaid chronologically, allowing viewers to flip through the system’s historical development like a book.
ECHO Magazine
Editorial DesignECHO Magazine is an original editorial project designed around a long-form article introducing the life and art of the Lakota people. Framed by the concept of “ECHO,” the magazine amplifies underrepresented voices. For this piece, orange, a color symbolizing remembrance, healing, and solidarity for the Lakota people, was used as the key color.
Guilty Pleasure Book
Graphic Design, Book DesignThis project focuses on the “pleasure” side of guilty pleasures, intentionally removing the guilt to highlight their joyful and indulgent aspects. Inspired by how people began embracing their guilty pleasures more freely during the COVID-19 lockdown, the book encourages readers to unapologetically enjoy personal delights. From eating overly sweet desserts to binge-watching celebrity content, it celebrates everyday indulgences with colorful and playful visuals.
GRAZA Olive Oil Label
Willi Kunz Magazine
Give Me a Sign: The Language of Symbols