Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.



  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society


About
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©2026 Chaewon Lee




OVO


Brand Identity, Web Design (Group Work)
OVO is a fast fashion platform that redefines trend-driven clothing by transforming surplus garments from various brands into one-of-a-kind upcycled designs. Rather than mass-producing identical pieces, OVO celebrates individuality and rarity, making each item unique and expressive. Designed with Gen Z in mind, the brand embraces sustainability and creative self-expression. The website integrates custom features like FitCheck AI for personalized virtual fitting and a rotating homepage that visually reinforces the brand’s concept of cycle and renewal.




Idea Description





Persona





Problems & Insight





Visual Library





Brand Introduction





Key Screens









Prototype