Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Nespresso - Re:Present
  2. Paris Olympics 
  3. Ofform Iconography
  4. F zine
  5. Ernest Hemingway
  6. Museum SAN
  7. Gehry Sans
  8. Edges of Ailey


UIUX

  1. LoopUp
  2. Mayo Attack
  3. OVO



About
Archive














©2025 Chaewon Lee



OVO

Branding, App Design (Group Work)
OVO is a fast fashion platform that redefines trend-driven clothing by transforming surplus garments from various brands into one-of-a-kind upcycled designs. Rather than mass-producing identical pieces, OVO celebrates individuality and rarity, making each item unique and expressive. Designed with Gen Z in mind, the brand embraces sustainability and creative self-expression. The website integrates custom features like FitCheck AI for personalized virtual fitting and a rotating homepage that visually reinforces the brand’s concept of cycle and renewal.





Idea Description





Persona





Problems & Insight





Visual Library





Brand Introduction





Key Screens









Prototype