Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. 21st Century Healthcare
  4. Asia Society
  5. AquOs
  6. F zine
  7. Edges of Ailey
  8. Ofform Iconography
  9. Gama
  10. Vitra Catalog


UIUX

  1. LoopUp
  2. OVO



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©2026 Chaewon Lee


21st Century Healthcare


Brand Identity, Packaging

This project is a rebranding of 21st Century, reframing the existing supplement brand around the core concept of time-based nutrition. The system reorganizes products by morning, midday, and evening intake, aligning nutritional functions with the body’s natural daily rhythm.
A time wheel–based graphic system was developed to visualize how nutrients are distributed and activated throughout the day. Color coding, typography, and radial layouts work together to clearly communicate timing, function, and routine across all touchpoints.



                       


      Time-Based Visual System  The visual system divides the day into three active periods, morning, midday, and evening, and translates recommended nutrient intake for each time period into a cohesive graphic system.