Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Nespresso - Re:Present
  2. Paris Olympics 
  3. Ofform Iconography
  4. F zine
  5. Ernest Hemingway
  6. Museum SAN
  7. Gehry Sans
  8. Edges of Ailey
  9. Siglio Press
  10. 21st Century Healthcare
  11. Asia Society


UIUX

  1. LoopUp
  2. Mayo Attack
  3. OVO



About
Archive














©2025 Chaewon Lee


21st Century Healthcare

Healthcare  Brand Rebranding, Packaging
LoopUP is a community app designed to activate social experiences in Central Park, connecting users to hobby-based crews, official meetups, and spontaneous gatherings. With features like FlashLoop for on-the-spot meetups and LoopList for shared music playlists, the app encourages interaction through interest-driven activities. It helps users discover new communities, explore the park in fresh ways, and create meaningful moments in NYC.







Time-Based System  The exhibition catalog is wrapped in a book jacket, with debossed typography on the cover underneath. It is composed of sections introducing the exhibition, an essay on Alvin Ailey, descriptions of the featured works, and information about the participating artists. Each section’s layout was designed to evoke a sense of movement throughout.