Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. 21st Century Healthcare
  4. Asia Society
  5. AquOs
  6. F zine
  7. Edges of Ailey
  8. Ofform Iconography
  9. Gama
  10. Vitra Catalog


UIUX

  1. LoopUp
  2. OVO



About
Archive














©2026 Chaewon Lee


AquOs


Brand Identity

AquOs is a speculative branding project that imagines what it would look like if Apple launched its own water brand as a personalized wellness service. Using data collected from Apple Watch, Apple Health, fitness apps, and real-time climate conditions, the AquOs app analyzes what nutrients or elements an individual has been lacking over the course of a week. Based on this analysis, it generates a customized nutritional water formula designed to support the user’s health needs. Delivered as a subscription service, AquOs positions water not merely as a beverage but as an extension of Apple’s health and lifestyle ecosystem.





AquOs System AquOs offers three core types of functional water: Strength + Hydration, Energy + Nutrition, and Balance + Recovery. Each type is distinguished by its own color palette, reflecting the specific wellness focus of the formula. To unify these variations while conveying AquOs’s premium positioning, the visual identity uses a holographic gradient that encompasses all three color ranges.









 







AquOs App