Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Nespresso - Re:Present
  2. Paris Olympics 
  3. Ofform Iconography
  4. F zine
  5. Ernest Hemingway
  6. Museum SAN
  7. Gehry Sans
  8. Edges of Ailey
  9. Siglio Press
  10. 21st Century Healthcare
  11. Asia Society
  12. Pordenone Silent Film Festival


UIUX

  1. LoopUp
  2. Mayo Attack
  3. OVO



About
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©2025 Chaewon Lee


Pordenone Silent Film Festival

Film Festival Rebranding
LoopUP is a community app designed to activate social experiences in Central Park, connecting users to hobby-based crews, official meetups, and spontaneous gatherings. With features like FlashLoop for on-the-spot meetups and LoopList for shared music playlists, the app encourages interaction through interest-driven activities. It helps users discover new communities, explore the park in fresh ways, and create meaningful moments in NYC.




Exhibition Logo The two logos symbolically represent Ailey’s choreography, which blends the Martha Graham and Lester Horton techniques into his own distinctive style. Each technique is visually expressed through curves and straight lines. The gradual shift in typeface weight reflects the dynamics of strength and softness in Ailey’s movement.





Exhibition Logo The two logos symbolically represent Ailey’s choreography, which blends the Martha Graham and Lester Horton techniques into his own distinctive style. Each technique is visually expressed through curves and straight lines. The gradual shift in typeface weight reflects the dynamics of strength and softness in Ailey’s movement.