Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Nespresso - Re:Present
  2. Paris Olympics 
  3. Ofform Iconography
  4. F zine
  5. Ernest Hemingway
  6. Museum SAN
  7. Gehry Sans
  8. Edges of Ailey


UIUX

  1. LoopUp
  2. Mayo Attack
  3. OVO



About
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©2025 Chaewon Lee


LoopUp

App Design (Group Work)
LoopUP is a community app designed to activate social experiences in Central Park, connecting users to hobby-based crews, official meetups, and spontaneous gatherings. With features like FlashLoop for on-the-spot meetups and LoopList for shared music playlists, the app encourages interaction through interest-driven activities. It helps users discover new communities, explore the park in fresh ways, and create meaningful moments in NYC.