Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. 21st Century Healthcare
  4. Asia Society
  5. AquOs
  6. F zine
  7. Edges of Ailey
  8. Ofform Iconography
  9. Gama
  10. Vitra Catalog


UIUX

  1. LoopUp
  2. OVO



About
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©2026 Chaewon Lee


Siglio Press


Brand Identity

This project is a rebrand for Siglio Press, an independent publisher working at the intersection of art and literature. Inspired by the name Siglio, which sits between sight and sign, the identity explores ambiguity and open interpretation. The visual system uses Morse code to represent language dissolving into pure signals, with typography on book covers gradually transitioning into coded forms. A minimal logo composed of three squares abstracts the letter “S,” reinforcing the idea of reduction and meaning-making.

































Cook Book This cookbook imagines how Siglio Press might approach food publishing through its rebranding system. Beyond the Morse code visual language, the design uses misaligned color layers to mirror Siglio’s embrace of imperfection and material process. Together, these elements translate Siglio’s experimental editorial philosophy into a tactile, interpretive cookbook format.