Chaewon is a designer specialized in branding based in Seoul and NYC.
Edges of Ailey
Exhibition Design, Editorial Design
Edges of Ailey is a rebranding project of the Whitney Museum exhibition, exploring Alvin Ailey’s legacy through the lens of movement. Inspired by his fusion of Horton and Graham techniques, I reflected curvilinear and linear motions in the identity system and used expanding graphic elements to express how his spirit radiates beyond the stage.
The exhibition catalog is wrapped in a book jacket, with debossed typography on the cover underneath. It is composed of sections introducing the exhibition, an essay on Alvin Ailey, descriptions of the featured works, and information about the participating artists. Each section’s layout was designed to evoke a sense of movement.