Chaewon is a designer specialized in branding based in Seoul and NYC.
AquOs
AquOs is a speculative branding project that imagines what it would look like if Apple launched its own water brand as a personalized wellness service. Using data collected from Apple Watch, Apple Health, fitness apps, and real-time climate conditions, the AquOs app analyzes what nutrients or elements an individual has been lacking over the course of a week. Based on this analysis, it generates a customized nutritional water formula designed to support the user’s health needs. Delivered as a subscription service, AquOs positions water not merely as a beverage but as an extension of Apple’s health and lifestyle ecosystem.