Chaewon Lee

Chaewon Lee is a New York based graphic designer focused on branding, typography, 
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.


AquOs


Brand Identity

AquOs is a speculative branding project that imagines what it would look like if Apple launched its own water brand as a personalized wellness service. Using data collected from Apple Watch, Apple Health, fitness apps, and real-time climate conditions, the AquOs app analyzes what nutrients or elements an individual has been lacking over the course of a week.

Based on this analysis, it generates a customized nutritional water formula designed to support the user’s health needs. Delivered as a subscription service, AquOs positions water not merely as a beverage but as an extension of Apple’s health and lifestyle ecosystem.




AquOs System AquOs offers three core types of functional water: Strength + Hydration, Energy + Nutrition, and Balance + Recovery. Each type is distinguished by its own color palette, reflecting the specific wellness focus of the formula. To unify these variations while conveying AquOs’s premium positioning, the visual identity uses a holographic gradient that encompasses all three color ranges.









 







AquOs App