Chaewon Lee

Chaewon Lee is a New York based graphic designer focused on branding, typography, 
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand 
experiences across print and digital platforms.











cafe lumii

Brand Identity / Cafe

 Cafe Lumii is a contemporary cafe identity inspired by the warmth of European garden cafés and the social spirit of salon culture. Designed as a place to pause, gather, and connect, the brand brings together architectural elegance and the ease of everyday cafe culture.
The identity centers around a custom logotype inspired by classical architectural forms, paired with playful teapot and cup symbols that bring a more casual character to the system. A flexible palette of garden greens, warm neutrals, vivid accents, and expressive typography extends the identity across packaging, posters, merchandise, and the cafe environment.