Chaewon is a designer specialized in branding based in Seoul and NYC.
K-rama
Magazine, Editorial Design
K-rama is an editorial magazine project centered on the global rise of Korean drama culture and its growing influence across entertainment, fashion, beauty, and digital media. Designed for both domestic and international audiences, the magazine combines drama reviews, behind-the-scenes stories, genre analysis, interviews, trend reporting, and filming-location features into a visually immersive publication experience.
Inspired by the emotional pacing and cinematic qualities of K-dramas, the project explores expressive typography, bold layouts, and dynamic image compositions to capture the energy and storytelling style of contemporary Korean entertainment culture.