KKULJAM Festival
Festival Branding, Typeface Design
KKULJAM Festival is a fictional program designed to help people struggling with sleep discover their ideal sleep environment. Taking place at Jeju Herb Garden (‘Dongsan’ in Korean) in Jeju Island, South Korea, the festival invites participants to rest inside sensory-specific greenhouses tailored to their preferences, using five colors of light and five natural scents. A custom typeface was developed based on the greenhouse forms observed from various angles and applied across the visual identity.
KKULJAM Custom Typeface
To design a typeface that fits the spirit of the festival, I drew inspiration from the greenhouse structures at Jeju Herb Garden, where the event takes place. By layering views of the greenhouses from various angles, I created a custom grid system. The typeface was then developed to reflect and respond to this structural framework.
KKULJAM Festival
Festival BrandingKKULJAM Festival is a fictional program designed to help people struggling with sleep discover their ideal sleep environment. KKULJAM means ‘Good Sleep’ in Korean. Taking place at Jeju Herb Garden (‘Dongsan’ in Korean) in Jeju Island, South Korea, the festival invites participants to rest inside sensory-specific greenhouses tailored to their preferences, using five colors of light and five natural scents. A custom typeface was developed based on the greenhouse forms observed from various angles and applied across the visual identity.