Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.



  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society


About
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©2026 Chaewon Lee



The Menil Collection


Brand Identity

The Menil Collection is a museum in Houston known for its quiet, contemplative atmosphere and its distinctive architecture designed to bring natural light into the galleries. This rebranding concept draws from the museum’s iconic roof structure, where diffused daylight filters through skylight modules to shape the viewing experience. The visual identity is built around a graphic form derived from the negative space of this roof geometry, translating architectural light into a flexible visual system. This motif expands across typography, posters, icons, and sub-brand structures, creating a cohesive language that reflects the museum’s emphasis on stillness, space, and slow engagement with art. By using soft tonal palettes, generous whitespace, and layered graphic overlays, the system aims to evoke the quiet presence of light as an active element shaping both space and experience. This project is currently a work in progress and will be further developed into a comprehensive exhibition branding system.





Graphic Motif The concept was inspired not by the roof modules themselves, but by the negative space formed by light entering through the gaps between the repeated modules.




                        




















Exhibition-  A Surrealist Wunderkammer A Surrealist Wunderkammer is an exhibition that explores human nature through the lens of Surrealism, bringing together diverse and seemingly unrelated objects to reveal hidden connections and underlying patterns. The design draws from the idea of a “cabinet of curiosities,” using spatial composition and subtle framing to evoke a sense of an imagined “room” where objects and text coexist. Floating keywords and questions are dispersed across the layout to mirror associative thinking, encouraging viewers to actively construct meaning rather than passively receive information.