Chaewon Lee


Chaewon is a designer specialized in branding based in Seoul and NYC.



Brand identity

  1. RENFE
  2. The Menil Collection
  3. Asia Society
  4. Pordenone Silent Film Festival
  5. 21st Century Healthcare
  6. E-MO
  7. Siglio Press
  8. Somnia


Additional Works

  1. Seoul Subway History
  2. F zine
  3. LoopUp
  4. OVO


About
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©2026 Chaewon Lee


Museum SAN

Invitation Design, Spatial BrandingThis is a spatial branding and invitation design project for a fictional opening event at Space of Light, a space within the Museum SAN in South Korea, designed by Tadao Ando. Drawing from Ando’s restrained geometry, the play of light, and the Korean word ‘산’(san), I created a key visual rooted in architectural identity.





Custom motion graphic for Museum SAN This motion graphic for Museum SAN was designed to celebrate the opening of Space of Light, inspired by the radiating movement of light beams. It explores visual variations of the Korean character ‘산’(san), adapting its form to suit different contexts and applications.











Museum SAN

Invitation Design, Spatial Branding