Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Edges of Ailey
  2. Ofform Iconography
  3. Paris Olympics 
  4. F zine
  5. Gehry Sans
  6. Museum SAN
  7. KKULJAM Festival
  8. Vitra Catalog  
  9. Seoul Subway History
  10. Ernest Hemingway


UIUX

  1. LoopUp
  2. Mayo Attack



About
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©2025 Chaewon Lee


Museum SAN

Invitation Design, Spatial BrandingThis is a spatial branding and invitation design project for a fictional opening event at Space of Light, a space within the Museum SAN in South Korea, designed by Tadao Ando. Drawing from Ando’s restrained geometry, the play of light, and the Korean word ‘산’(san), I created a key visual rooted in architectural identity.





Custom motion graphic for Museum SAN This motion graphic for Museum SAN was designed to celebrate the opening of Space of Light, inspired by the radiating movement of light beams. It explores visual variations of the Korean character ‘산’(san), adapting its form to suit different contexts and applications.