Chaewon Lee is a New York based graphic designer focused on branding, typography,
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.
Museum SAN
Invitation Design, Spatial BrandingThis is a spatial branding and invitation design project for a fictional opening event at Space of Light, a space within the Museum SAN in South Korea, designed by Tadao Ando. Drawing from Ando’s restrained geometry, the play of light, and the Korean word ‘산’(san), I created a key visual rooted in architectural identity.
Custom motion graphic for Museum SAN
This motion graphic for Museum SAN was designed to celebrate the opening of Space of Light, inspired by the radiating movement of light beams. It explores visual variations of the Korean character ‘산’(san), adapting its form to suit different contexts and applications.
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