LoopUp UIUX, App Design

EnoB View Full Project

Paris Olympic

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Vitra Catalog

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AquOs

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Ofform Iconography

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Somnia (work in progress) Brand Identity / Real World shared Experience, AR, VR

K-rama Magazine, Editorial Design

Edges of Ailey Exhibition Design, Editorial Design

Edges of Ailey

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Somnia

Brand Identity for a Real-World Shared Experience,
enhanced by the Digital / Metaverse / AI

This brand is designed to ease the insomnia and loneliness of busy modern life by enhancing mental and emotional rest through personalized sleeping options, such as sleep-inducing lights and scents, and by offering a VR experience for shared dreams. It provides a tailored sleep environment that helps each user fall asleep more comfortably, while wearable devices quietly measure data such as heart rate, breathing rhythm, and sleep stages. This information is then transformed into a visual representation of their sleep. This shared dreamscape can be explored through VR, allowing users to see how their rhythms aligned.

RENFE

Brand Identity - Transportation

Renfe is Spain’s national railway operator, providing high-speed, regional, and commuter train services across the country.

Seoul Subway History

Data Visualization, Infographic

A layered data visualization tracing the historical expansion of Seoul’s subway system from the 1970s to 2024 through translucent chronological maps.

Pordenone Silent
Film Festival

Brand Identity - Film Festival

Pordenone Silent Film Festival is an annual international festival in Italy dedicated to the preservation and celebration of silent cinema.

The Menil Collection

Brand Identity - Museum

The Menil Collection is a Houston-based art museum known for its diverse collection and its serene, light-filled gallery spaces.

E-MO

Brand Identity -
Restaurant

E-Mo is a casual Korean kimbap spot inspired by the warmth and familiarity of an “auntie”-run kitchen, serving simple, freshly rolled comfort food.

21st Century Healthcare

Brand Identity, Packaging -
Health & Wellness

21st Century Healthcare is a company that produces affordable vitamins, supplements, and over-the-counter health products.

Asia Society

Brand Identity -
Non-profit Organization

Asia Society is a global nonprofit organization focused on promoting mutual understanding and partnerships between Asia and the world through arts, education, and policy initiatives.

Siglio Press

Brand Identity - Publisher

Siglio Press is an independent publishing house known for producing experimental, visually driven books that explore the space between art and literature.

F zine

Typographic Experiment,
Editorial Design

F zine is a type-led publication that reimagines the letter “F” through analog experimentation, exploring its form across diverse visual interpretations.

Somnia

Brand Identity - Real World Shared Experience,
enhanced by the Digital / Metaverse / AI

A personalized sleep wellness brand that combines sensory sleep technology, wearable data tracking, and shared VR dream experiences to ease insomnia and loneliness in modern life.

Seoul Subway History

Infographic, Data Visualization

This infographic and data visualization project traces the evolution of Seoul’s subway system from the 1970s to 2024. Focusing on newly added lines and stations by decade, each layer was printed on translucent paper and overlaid chronologically, allowing viewers to flip through the system’s historical development like a book.

EnoB
Branding, Event Design

EnoB is a nonprofit where I contributed to social media content, campaign planning, and the branding and design of fundraising events.

gama

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21st Century Healthcare

Brand Identity, Packaging

EnoB Internship

Graphic Design, Event Design

21st Century Healthcare

Brand Identity, Packaging

Pordenone Silent Film Festival

Brand Identity

Siglio Press

Brand Identity

Asia Society

Brand Identity

F zine

Typographic Experiment, Editorial Design

F zine

Typographic Experiment, Editorial Design

Nespresso — Re:Present

BX Design, Spatial Design

EnoB Internship

Graphic Design, Event Design

EnoB Internship

Graphic Design, Event Design

F zine

Typographic Experiment, Editorial Design

Nespresso — Re:Present

BX Design, Spatial Design

Bent

Typeface Design

AquOs

Brand Identity

F zine

Typographic Experiment, Editorial Design

Edges of Ailey

Brand Identity

Ofform Iconography

Typography, Iconography Design

Gama

Brand Identity

Somnia

Brand Identity for a Real-World Shared Experience,
enhanced by the Digital / Metaverse / AI

This brand is designed to ease the insomnia and loneliness of busy modern life by enhancing mental and emotional rest through personalized sleeping options, such as sleep-inducing lights and scents, and by offering a VR experience for shared dreams. It provides a tailored sleep environment that helps each user fall asleep more comfortably, while wearable devices quietly measure data such as heart rate, breathing rhythm, and sleep stages. This information is then transformed into a visual representation of their sleep. This shared dreamscape can be explored through VR, allowing users to see how their rhythms aligned.

GRAZA Olive Oil Label

Willi Kunz Magazine

Give Me a Sign: The Language of Symbols

Chaewon LeeProjects ArchiveAbout

Chaewon Lee is a New York based graphic designer focused on branding, typography, editorial, and visual identity systems. She creates thoughtful, culturally resonant brand experiences across print and digital platforms.

Chaewon Lee
Projects
Archive
About

Chaewon Lee is a New York based graphic designer focused on branding, typography,
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.