Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. 21st Century Healthcare
  4. Asia Society
  5. AquOs
  6. F zine
  7. Edges of Ailey
  8. Ofform Iconography
  9. Gama
  10. Vitra Catalog


UIUX

  1. LoopUp
  2. OVO



About
Archive














©2026 Chaewon Lee





Pordenone Silent Film Festival

Brand Identity

The Pordenone Silent Film Festival is an annual event in Italy dedicated to the preservation and rediscovery of silent cinema. The visual identity is rooted in the idea that silence is not a limitation, but a powerful source of creativity and visual expression. Inspired by the language of early films, the system emphasizes rhythm, light, and movement rather than sound. Mostra Nuova was chosen as the primary typeface for its geometric structure and distinctly Italian modernist character, evoking the spirit of the silent film era. Through connected letterforms and fragmented compositions, the typography functions as an image before it is read, mirroring how silent films convey meaning purely through visuals.



Graphic System Process













  







     Previous Project                                             Next Project