Chaewon is a designer specialized in branding based in Seoul and NYC.
Somnia (work in progress)
Brand Identity
Somnia is designed to ease the insomnia and loneliness of busy modern life by enhancing mental and emotional rest through personalized sleeping options, such as sleep-inducing lights and scents, and by offering a VR experience for shared dreams.
It provides a tailored sleep environment that helps each user fall asleep more comfortably, while wearable devices quietly measure data such as heart rate, breathing rhythm, and sleep stages. This information is then transformed into a visual representation of their sleep. This shared dreamscape can be explored through VR, allowing users to see how their rhythms aligned.