Chaewon Lee is a New York based graphic designer focused on branding, typography,
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.
LoopUp
App Design (Group Work)
LoopUP is a community app designed to activate social experiences in Central Park, connecting users to hobby-based crews, official meetups, and spontaneous gatherings. With features like FlashLoop for on-the-spot meetups and LoopList for shared music playlists, the app encourages interaction through interest-driven activities. It helps users discover new communities, explore the park in fresh ways, and create meaningful moments in NYC.
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