Chaewon Lee is a New York based graphic designer focused on branding, typography,
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.
OVO
Branding, Web Design (Group Work)
OVO is a fast fashion platform that redefines trend-driven clothing by transforming surplus garments from various brands into one-of-a-kind upcycled designs. Rather than mass-producing identical pieces, OVO celebrates individuality and rarity, making each item unique and expressive. Designed with Gen Z in mind, the brand embraces sustainability and creative self-expression. The website integrates custom features like FitCheck AI for personalized virtual fitting and a rotating homepage that visually reinforces the brand’s concept of cycle and renewal.
Idea Description
Persona
Problems & Insight
Visual Library
Brand Introduction
Key Screens
Prototype
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