OVO
Branding, Web Design (Group Work)
OVO is a fast fashion platform that redefines trend-driven clothing by transforming surplus garments from various brands into one-of-a-kind upcycled designs. Rather than mass-producing identical pieces, OVO celebrates individuality and rarity, making each item unique and expressive. Designed with Gen Z in mind, the brand embraces sustainability and creative self-expression. The website integrates custom features like FitCheck AI for personalized virtual fitting and a rotating homepage that visually reinforces the brand’s concept of cycle and renewal.
Idea Description
Persona
Problems & Insight
Visual Library
Brand Introduction
Key Screens
Prototype
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