Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.




  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society
  8. F zine



About
Archive




















©2026 Chaewon Lee



E-Mo
Brand Identity

E-Mo is a casual Korean kimbap spot inspired by the warmth and familiarity of an “auntie”-run kitchen, serving simple, freshly rolled comfort food.


 



RENFE
Brand Identity

Renfe is Spain’s national railway operator, providing high-speed, regional, and commuter train services across the country.



The Menil Collection
Brand Identity

The Menil Collection is a Houston-based art museum known for its diverse collection and its serene, light-filled gallery spaces.



21st Century Healthcare
Brand Identity, Packaging

21st Century Healthcare is a company that produces affordable vitamins, supplements, and over-the-counter health products.



Pordenone Silent
Film Festival
Brand Identity

Pordenone Silent Film Festival is an annual international festival in Italy dedicated to the preservation and celebration of silent cinema.



Siglio Press
Brand Identity

Siglio Press is an independent publishing house known for producing experimental, visually driven books that explore the space between art and literature.




Asia Society
Brand Identity

Asia Society is a global nonprofit organization focused on promoting mutual understanding and partnerships between Asia and the world through arts, education, and policy initiatives.



F zine
Typographic Experiment,
Editorial Design


F zine is a type-led publication that reimagines the letter “F” through analog experimentation, exploring its form across diverse visual interpretations.