Chaewon Lee is a New York based graphic designer focused on branding, typography,
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand
experiences across print and digital platforms.
SVA + NASA: The Artemis II Project
Poster DesignThis project was developed as part of the SVA + NASA: Artemis II / Earthrise Poster Project, a collaboration between the School of Visual Arts and NASA’s Office of STEM Engagement. My work was selected in the first round as one of three featured posters, and I was ultimately chosen as one of 24 finalists, with my first poster exhibited in the final showcase. The exhibition debuted at the SVA Spring Show 2025, later traveled to Seoul, and will be on view at the Intrepid Museum from mid-April through the end of May 2026 as part of Space Week New York.
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ECHO Magazine
Editorial DesignECHO Magazine is an original editorial project designed around a long-form article introducing the life and art of the Lakota people. Framed by the concept of “ECHO,” the magazine amplifies underrepresented voices. For this piece, orange, a color symbolizing remembrance, healing, and solidarity for the Lakota people, was used as the key color.
Guilty Pleasure Book
Graphic Design, Book DesignThis project focuses on the “pleasure” side of guilty pleasures, intentionally removing the guilt to highlight their joyful and indulgent aspects. Inspired by how people began embracing their guilty pleasures more freely during the COVID-19 lockdown, the book encourages readers to unapologetically enjoy personal delights. From eating overly sweet desserts to binge-watching celebrity content, it celebrates everyday indulgences with colorful and playful visuals.
GRAZA Olive Oil Label
Willi Kunz Magazine
Give Me a Sign: The Language of Symbols