Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Nespresso - Re:Present
  2. Paris Olympics 
  3. Ofform Iconography
  4. F zine
  5. Ernest Hemingway
  6. Museum SAN
  7. Gehry Sans
  8. Edges of Ailey
  9. Siglio Press
  10. 21st Century Healthcare
  11. Asia Society


UIUX

  1. LoopUp
  2. Mayo Attack
  3. OVO



About
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©2025 Chaewon Lee


Mayo Attack

Event Branding, App Design (Group Work)
 Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.



 [Event Overview Video] Sound on for full experience