Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.



Graphic Design / Branding

  1. Edges of Ailey
  2. Ofform Iconography
  3. Paris Olympics 
  4. F zine
  5. Gehry Sans
  6. Museum SAN
  7. KKULJAM Festival
  8. Vitra Catalog  
  9. Seoul Subway History
  10. Ernest Hemingway


UIUX

  1. LoopUp
  2. Mayo Attack



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©2025 Chaewon Lee


Mayo Attack

Event Branding, App Design (Group Work)
 Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.



 [Event Overview Video] Sound on for full experience