Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. 21st Century Healthcare
  4. Asia Society
  5. AquOs
  6. F zine
  7. Edges of Ailey
  8. Ofform Iconography
  9. Gama
  10. Vitra Catalog


UIUX

  1. LoopUp
  2. OVO



About
Archive














©2026 Chaewon Lee


Mayo Attack

Event Branding, App Design (Group Work)
Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.




 [Event Overview Video] Sound on for full experience