Chaewon Lee


Chaewon is a designer
specialized in branding and
typography based in
Seoul and NYC.




  1. E-MO
  2. RENFE
  3. The Menil Collection
  4. 21st Century Healthcare
  5. Pordenone Silent               Film Festival
  6. Siglio Press
  7. Asia Society


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©2026 Chaewon Lee



Mayo Attack

Event Branding, App Design (Group Work)
Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.





 [Event Overview Video] Sound on for full experience














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