Chaewon Lee


Chaewon is a designer
specializing in branding
and typography based in 
Seoul and NYC.




Graphic Design / Branding

  1. Siglio Press
  2. Pordenone Silent Film Festival
  3. EnoB Internship
  4. 21st Century Healthcare
  5. Asia Society
  6. AquOs
  7. F zine
  8. Edges of Ailey
  9. Ofform Iconography
  10. Gama


UIUX

  1. LoopUp
  2. OVO



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©2026 Chaewon Lee



Mayo Attack

Event Branding, App Design (Group Work)
Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.





 [Event Overview Video] Sound on for full experience














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