Chaewon Lee

Chaewon Lee is a New York based graphic designer focused on branding, typography, 
editorial, and visual identity systems. She creates thoughtful, culturally resonant brand 
experiences across print and digital platforms.




Mayo Attack

Event Branding, App Design (Group Work)
Mayo Attack is a group project for a fictional Hellmann’s campaign aimed at improving bland school lunches for Gen Z students. Hellmann’s sends food trucks and chefs for surprise cafeteria takeovers using their products. We designed a mobile app and branded takeaway items to extend the experience beyond the event.




 [Event Overview Video] Sound on for full experience














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